Offering services related to third party data collecting, BlueKai gathers PC and smartphone users’ data to enhance marketing opportunities – it currently has about 700 million actionable profiles.
Effectively, it is a cloud-based data platform that enables us to personalise online, offline and mobile marketing campaigns for our clients.
At the heart of it, Watson is an IBM supercomputer that combines artificial intelligence and sophisticated analytical software to perform as a ‘question answering’ machine.
Named for IBM’s founder, Watson is capable of answering questions in natural language with the goal being: "...to have computers start to interact in natural human terms across a range of applications and processes, understanding the questions that humans ask and providing answers that humans can understand and justify."
ReportGarden is a multi-channel reporting platform designed to help us provide highly accurate and consolidated reports on analysis and performance for our clients.
From performance reports to managing campaign budgets and site audits, all the capabilities of ReportGarden allows us to more holistically manage your brand.
A brand of Google, DoubleClick develops and provides internet ad-serving services for clients ranging across industry and application, and we utilise its capabilities to enhance and accurately target your brand’s consumer base. Other business served by DoubleClick are Microsoft, Cocoa-Cola, Apple and Nike among many others.
Using SharpSring, we can track your customers before we even know they are interested in your offering. By connecting the digital dots we can tell where they’ve been and what they have been looking at – this allows us to build powerful automation rules and send them dynamic content or targeted emails based on their interests.
On the surface, BrandsEye allows us to understand what people are really saying about your brand by looking at relevance, sentiment and topics behind online conversations.
The world’s leading opinion mining company, it uses a mix of search algorithms, crowd-sourcing and machine learning to ‘mine’ online conversation for sentiment and the topics driving that sentiment, allowing us to provide actionable insights for your brand.
This multinational technology company’s cloud-based software platform enables and optimises programmatic online advertising.
We utilise its online auction infrastructure and tech for data management, optimisation, financial clearing and support for directly negotiated advertising campaigns to effectively market your brand to the desired consumers.