As the African continent moves towards a more mobile lifestyle, so too are advertisers and marketers realising the importance of reaching their target markets in the mobile space. MobiMedia, a mobile marketing agency which implements and manages strategic integrated mobile marketing campaigns for corporate clients and brands, is meeting this need by growing its team.
Craig Newton has come on board as new lead mobile developer. An expert in mobile development – from USSD platforms, through WAP portals, mobisites and mobile apps of every description, to content management systems and data delivery platforms – Newton is known in the industry for his skill in high quality rapid application development (RAD). A professional senior Java developer with over 11 years of experience in various technologies, Newton specialises in Java, Algorithms and Data Structures and Database Design to name a few.
“What drives me is my passion for technology and my hunger for constantly learning and improving my skill set. I live and breathe what I do and even develop android games in my spare time. This is an exciting time to be working in the field of mobile as the market is becoming more competitive as the industry increases,” says Newton.
“Newton is an asset to our team and we look forward to working together to continue to grow our skills offering and deliver the most advanced services to our clients in SA and throughout Africa,” says Desere’ Orrill, Group CMO of the Ole! Media Group and MD of MobiMedia.