Digital media organisation, the Ole! Media Group has launched HoneyKome a specialist agency, which will focus on the creation and implementation of strategic digital engagement models for brands and companies.
Says Group CMO, Desere’ Orrill: “HoneyKome has grown out of our mobile marketing division, MobiMedia, which specializes in mobile communication and helps brands engage with mobile consumers. As a natural progression, and to meet our clients’ requirements, our services have expanded across all digital and social media channels. The formation of HoneyKome is the embodiment of this expansion. ”
In choosing the name HoneyKome, the company sought to emphasise the element of engagement which is so central to any marketing campaign. The parallel is drawn between bees pollinating (and thus activating) a garden, and the pivotal role which digital has come to play as the active ingredient in marketing today. With a service offering that promises “digital pollination for brands”, HoneyKome will concentrate on growing customer engagement through ‘sticky’ strategic solutions.
In addition to HoneyKome, the Ole! Media Group comprises the founding company – mobile marketing agency, MobiMedia; digital publisher, TEAMtalk media; and AddSwitch, a specialist premium and programmatic digital media sales, planning and buying agency. The new division will provide the organisation’s well established customer base with strategic digital marketing services, drawing on a dedicated team of “honey bees” as well as the wide range of in-house competencies within the Ole! Media Group as a whole.