Prioritising mobile content for business

As mobile operators look to diversify and drive revenue through new channels, OLE!CONNECT at the forefront of delivering popular content and services to mobile users.

While we traditionally focused on offering dynamic and entertaining text alerts (covering news, sport, entertainment and lifestyle content), we now invest in rich media content through our own mobile games portal – Delivering a compelling mix of branded games (including Cartoon Network, a selection of EA products and more), Planet Games is proving to be a guaranteed revenue generator. Customers are charged when they consume content, through classic subscription models for mobile content and VAS, (metered) paywalls, voluntary payment communities or micro-payment models agreed with publishers.

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