TEAMtalk media has reacquired the exclusive South African data license for the English Premier League for the next three years.
Having previously represented the world’s most popular football league through its acquisition of PA Sport South Africa in 2011, this time the digital sports media group won the rights following a competitive bidding process.
The deal, which will come into effect at the start of the 2013/14 season, will run for three seasons and will see TEAMtalk being granted exclusivity in South Africa and co-selling rights on the rest of the continent.
Providing sports news and data to major players around the globe, the company has a well established client base which includes Sky Sports, Supersport, Primedia, Times Media, Naspers, as well as Orange, Virgin, MTN, Vodacom, MSN, Yahoo, amongst others.
“Football in Africa is a rapidly growing market,” said TEAMtalk media’s General Manager Ant Pascoe, “And the EPL is the one league that transcends all national boundaries and which engages and attracts fans from throughout the continent. We look forward to using our relationships with the biggest leagues and data companies in Europe not only to deliver quality products to an African audience, but also to help take African leagues and the players to Europe.”
Tim Legg, MD of TEAMtalk media and CEO of Ole! Media Holdings confirmed that as specialists in the collection, distribution and monetization of data, TEAMtalk media is now able to go to market with a bouquet of officially licensed data packages that includes English Premier League, South Africa’s PSL, The Spanish La Liga, USA’s MLS and Germany’s Bundesliga.